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The Raging Bull has become one of the most recognizable logos in the automotive world, but it didn't start that way.
Show someone the Lamborghini logo, and chances are they’ll recognize it instantly: gold and black, with the iconic "Raging Bull" front and center. But believe it or not, the bull wasn’t always synonymous with Lamborghini.
— Jeff Perez, Editor-in-Chief
The F-150 gets a bigger EcoBoost base engine, while Ford expands V8 availability and adds a new Carhartt package for 2027.
Volvo's two best-selling plug-in hybrid models debut with over 70 miles of electric range.
Test your automotive knowledge in Motor1's new daily head-to-head trivia game.
Exploring AI Voice With SuperBloom
Scaling a campaign globally means finding a voice that resonates everywhere—without losing the overall message. For Deel's "Feeling of Deeling" campaign, agency SuperBloom needed exactly that: a consistent brand voice across markets, deployed fast, without sacrificing quality or consent. They built it with Branded AI Voice, powered by real, professional talent.
SuperBloom and Voices break down how the campaign came to life in this on-demand video session—from strategic talent selection through seamless production workflows and global scale, to the governance that future-proofs an audio strategy built to last. You'll hear directly from the team on how they made this happen, plus their advice if you're looking to explore AI voice for your brand.
If you're a marketing executive, agency creative, or brand leader mapping campaigns in international markets, watch this on-demand session to get a real playbook, not a hypothetical—lessons any creative team can apply to their own global rollout.