Head of Hyundai Style, Simon Loasby, talks about the evolution of art and steel—and how it translates to production cars.

It’s cliché to talk about the surprising speed at which Hyundai products have improved over the last two decades. What’s more impressive, to me, is just how good these vehicles look. The Hyundai design team, as well as the crew at Genesis, is turning out some of the sharpest vehicles on the road. We sat down with Head of Hyundai Style, Simon Loasby, to understand why.

— Jeff Glucker, Senior Editor

Starting with wheels, tires, suspension, brakes, and a bucket seat, our BRZ gets a major makeover for the track.

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