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Mitsubishi's new pickup could arrive around 2028 with Nissan Frontier underpinnings. Here’s what we know.
Mitsubishi is launching a new pickup truck in the United States. It’s part of the automaker’s revamped roadmap that includes a handful of other vehicles as it expands its lineup from four vehicles today to six as soon as next year. But this truck isn’t one of those six. Mitsubishi said it "intends to re-enter the pickup truck segment in North America through its collaboration with Nissan. We could see that truck by 2028.
— Anthony Alaniz, Associate Editor
The Esprit’s engines, hybrid system, and gearbox are all being engineered with one goal in mind: keeping weight down.
Woking's hybrid supercar might not be long for this world.
Test your automotive knowledge in Motor1's new daily head-to-head trivia game.
Exploring AI Voice With SuperBloom
Scaling a campaign globally means finding a voice that resonates everywhere—without losing the overall message. For Deel's "Feeling of Deeling" campaign, agency SuperBloom needed exactly that: a consistent brand voice across markets, deployed fast, without sacrificing quality or consent. They built it with Branded AI Voice, powered by real, professional talent.
SuperBloom and Voices break down how the campaign came to life in this on-demand video session—from strategic talent selection through seamless production workflows and global scale, to the governance that future-proofs an audio strategy built to last. You'll hear directly from the team on how they made this happen, plus their advice if you're looking to explore AI voice for your brand.
If you're a marketing executive, agency creative, or brand leader mapping campaigns in international markets, watch this on-demand session to get a real playbook, not a hypothetical—lessons any creative team can apply to their own global rollout.