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The Lexus LS 500 was expensive when new. Nearly a decade later, massive depreciation makes it a much more interesting luxury sedan.
Buying a big luxury sedan new has never been a particularly sound financial decision. Buying one after somebody else has already absorbed the depreciation, well, that's different. Take the Lexus LS 500, for example. When the fifth-generation LS arrived for 2018, the base model started at just over $76,000. Now, you can find one for decently cheap if you know where to look.
— Jeff Glucker, Senior Editor
Lamborghini executives haven't confirmed a new Sterrato model, but they're keeping the door open for a rugged Temerario.
The 6.8-liter V8 GTX is still in development, and its latest shakedown gives us a proper taste of the noise.
Test your automotive knowledge in Motor1's new daily head-to-head trivia game.
Exploring AI Voice With SuperBloom
Scaling a campaign globally means finding a voice that resonates everywhere—without losing the overall message. For Deel's "Feeling of Deeling" campaign, agency SuperBloom needed exactly that: a consistent brand voice across markets, deployed fast, without sacrificing quality or consent. They built it with Branded AI Voice, powered by real, professional talent.
SuperBloom and Voices break down how the campaign came to life in this on-demand video session—from strategic talent selection through seamless production workflows and global scale, to the governance that future-proofs an audio strategy built to last. You'll hear directly from the team on how they made this happen, plus their advice if you're looking to explore AI voice for your brand.
If you're a marketing executive, agency creative, or brand leader mapping campaigns in international markets, watch this on-demand session to get a real playbook, not a hypothetical—lessons any creative team can apply to their own global rollout.